Committed to sustainable marketing solutions.

Cohesion Verde 25-27 Action Plan:

Sustainable Growth & Management

What services do you offer?

Why choose your marketing firm?

We work with clients to implement responsible promotional methods that focus on recycling and reducing waste.

Our marketing firm is dedicated to helping businesses adopt sustainable practices while effectively promoting their brand.

1. Mission & Vision Alignment

Goal: Keep all brands — Coh3sion!, Cohesion Marketing and PR and Cohesion Verde — aligned under one clear purpose.

Action Steps:

• Update our mission statements to reflect both creativity and sustainability.
  “Coh3sion empowers small businesses with innovative, eco-conscious strategies that drive measurable growth and lasting impact.”
  
  

• Create a short internal “brand compass” document — outlines:
  
  

  • What each branch does (Coh3sion = creative/marketing; Cohesion Verde = sustainability consulting)
    
    

  • Shared tone, design language, and values (e.g., innovation, collaboration, responsibility)
    
    

2. Organizational Structure

Goal: Clarify team roles and workflows so both sides run efficiently.

Action Steps:

• Define roles:
  
  

  • Creative & Marketing: Client branding, web, and media
    
    

  • Sustainability Services: Audits, strategy, client workshops
    
    

  • Operations/Admin: Finance, scheduling, partnerships
    
    

• Use project management tools (like ClickUp, Notion, or Trello) to track deliverables for both divisions.
  
  

• Create a shared “Sustainability SOP” (Standard Operating Procedure) — how each service integrates green principles.
  
  

3. Operations & Sustainability Integration

Goal: Make sure your business walks the talk on sustainability.

Action Steps:

• Conduct a carbon + waste audit for your own operations.
  
  

• Move all operations toward paperless systems and green hosting (if you haven’t already).
  
  

• Implement eco policies:
  
  

  • Remote-first or hybrid work policy to reduce travel impact
    
    

  • Vendors must meet sustainability criteria
    
    

  • Reuse and recycle office materials
    
    

4. Client Strategy & Education

Goal: Turn clients into sustainability partners, not just customers.

Action Steps:

• Add a “Green Discovery” question to all new client intakes (“How does your business currently approach sustainability?”)
  
  Offer Cohesion Verde add-ons to Coh3sion clients:
  

  • Sustainable marketing audits
    

  • Eco-brand strategy sessions
    

  • Carbon-neutral content creation options
    

• Create short guides or webinars under Cohesion Verde — free education = brand trust.
  

5. Marketing & Brand Positioning

Goal: Strengthen Coh3sion as a dual-purpose brand: creative + sustainable.

Action Steps:

• Update your website & social bios to reflect your dual mission (“Powered by Cohesion Verde”).
  
  

• Share impact metrics — e.g. “We helped 25+ small businesses cut marketing waste by 40% in 2024.”
  
  

• Content ideas:
  

  • “Eco-Marketing Myths” blog series
    

  • Monthly sustainability spotlight
    

  • Case studies showing green impact
    
    

6. Financial & Growth Plan

Goal: Keep profitability aligned with our sustainability goals.

Action Steps:

• Diversify services:
  

  • Standard creative packages (branding, digital marketing)
    

  • Premium “green-tier” packages (sustainability consulting + creative work)
    

• Track ROI on sustainability-focused services — show clients how green strategies improve reputation and performance.
  

• Apply for green business certifications (e.g. Green America, B Corp).
  

• Explore partnerships or grants for sustainability projects.
  
  

7. Long-Term Roadmap (24–48 Months)

Timeline

Key Milestones

3–6 Months

Update mission & branding; create SOPs; audit internal sustainability

6–9 Months

Launch joint Coh3sion/Cohesion Marketing and PR/Cohesion Verde campaign; publish impact report

12–24 Months

Expand eco-client services; establish referral partnerships

24–48 Months

Apply for certification; develop e-learning or membership platform for clients

8. Measurement & Accountability

Goal: Track progress transparently.

Action Steps:

• Define 3–5 KPIs:

  • % of clients using sustainable marketing strategies

  • Reduction in office carbon footprint

  • Engagement on educational content

  • Year-over-year revenue growth from eco services
    

• Publish an annual “Cohesion Verde Impact Report.”

We focus on minimizing environmental impact through responsible marketing strategies.

How do you promote sustainability?

Our marketing firm is dedicated to helping businesses adopt sustainable practices while effectively promoting their brand.

Eco-Friendly Commitment

Promoting sustainable marketing practices for a greener future.